Ad Campaigns
McDonald’s India introduces special meal dedicated to actor Rashmika Mandanna
Mumbai: McDonald’s India (South and West) has launched a special meal – ‘The Rashmika Meal,’ in collaboration with South actor Rashmika Mandanna to delight her fans. According to a statement, this meal includes all of Rashmika’s favorites – McSpicy Fried Chicken, McSpicy Chicken Burger, Piri Piri Fries, Nimbu Fizz and McFlurry, in exclusive packaging.
The Famous Orders platform has seen global success at McDonald’s. From the Mariah Carey Meal in the US to the BTS Meal that was launched in over 50 markets worldwide. ‘The Rashmika Meal’ will be available across all McDonald’s restaurants in South India, said the brand.
“Everyone, including the most famous celebrities have their go-to order at McDonald’s. We are really excited to collaborate with Rashmika and bring ‘The Rashmika Meal’ to her millions of fans, and can’t wait to see them enjoy it just the way she does,” stated McDonald’s India (West and South) director of marketing and communications Arvind RP.
McDonald’s India has also unveiled a TVC that shows Rashmika enjoying her meal in her unique way. “McDonald’s has been my comfort food for as long as I can remember. I have grown up with the brand. I have always loved to indulge in the McSpicy Chicken Burger with Piri Piri fries placed inside it. McFlurry has been another go-to to celebrate all big and small wins of life,” said the actor.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
