Brands
McDonald’s and Accenture expand tech partnership for enhanced experiences
Mumbai: McDonald’s Corporation (NYSE: MCD) and Accenture (NYSE: ACN) announced an expansion of their strategic partnership to help execute McDonald’s strategy to leverage the latest edge technology and apply generative AI solutions across its restaurants worldwide to improve operations as well as customer and crew experience. Through this work, McDonald’s also will enhance the digital capabilities of its employees.
This partnership will help support McDonald’s technology strategy which aims to leverage scale and unlock greater speed and efficiency for customers, restaurant teams, and employees. This includes the acceleration of automation innovation from equipment manufacturers, allowing restaurant general managers to quickly spot and enact solutions to reduce business disruptions, ultimately reducing complexity for restaurant crew and leading to customer benefits such as hotter, fresher food.
This phase of innovation is also designed to build an even stronger technology team at McDonald’s. Accenture will help train and support McDonald’s global workforce by using Accenture’s learning and development programs, online training courses and boot camps for emerging talent to ensure the workforce has the AI, data and edge computing skills needed in the digital era.
McDonald’s executive vice president and global chief information officer Brian Rice said, “In order to unlock the opportunity in our ongoing digital investments, we chose Accenture, our long-time partner who has helped us build our digital foundation, to work with us on this next phase of innovation. Accenture’s deep understanding of our business, our industry, and of course technology, will allow us to leverage the full potential of the cloud and generative AI solutions by implementing advanced practices to quickly leverage those technologies as well as to nurture and empower the talent within our organization. Lifelong learning and digital upskilling are at the heart of our culture and long-term growth plans – and embedding this across our workforce will enable greater business agility and performance.”
Accenture chair and CEO Julie Sweet said, “We are incredibly proud to continue to partner with McDonald’s as they reinvent the customer experience, stay ahead of their customers’ changing needs and reimagine what a restaurant can be. This new work will be a leading example across industries of innovating with tech data and AI at the core, across the cloud continuum, all the way to the edge. And doing so in a way that keeps their people in the forefront, building the skills they need to meet and delight their customers in new ways every day.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
