Ad Campaigns
McCann Worldgroup’s launches maiden creative for Air India
Mumbai: McCann Worldgroup, awarded the creative communication mandate for Air India globally in May 2023, has unveiled its maiden creative for the brand. The film titled ‘Talisman’ was created to launch the new brand identity of Air India, as part of a massive transformation the airline is undergoing in its ambition to become a world-class brand. The iconic jharoka that was a part of Air India aircraft windows, has been reimagined as a golden talisman symbolizing a ‘Window of Possibilities’. And the story is based on a little girl’s discovery of this magical talisman that acts as a portal to the future – showing boundless possibilities. Blending emotion, innocence and magical realism, the film beautifully showcases the new identity for Air India while addressing an international audience.
Commenting on the film McCann Worldgroup India chief creative officer Prasoon Joshi said “This film will always stay close to my heart as a creative person. This was unique challenge for story telling -where I strongly felt that we must have a human connect rather than just revealing the brand identity.
The team at McCann and Air India have along with the director Arun Gopalan have worked passionately for the same. Drawing one into an innocent charming world of imagery. It gently brings alive the concept of windows of opportunities. I am sure the communication will resonate.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
