MAM
McCann Worldgroup promotes Prasoon Joshi to APAC chairman
MUMBAI: McCann Worldgroup has promoted Prasoon Joshi to McCann Worldgroup Asia Pacific chairman.
In this position, he will focus, along with McCann Worldgroup Asia Pacific president Charles Cadell and, McCann Worldgroup Greater China CEO Jesse Lin, on driving client businesses through collaboration and integration across one of the world’s fastest growing economies.
Joshi is currently McCann Worldgroup South Asia president as well as McCann Worldgroup India CEO. Joshi, Cadell and Lin will focus on delivering integrated approaches and communications solutions for clients by leveraging all of McCann Worldgroup’s broad capabilities and resources.
McCann Worldgroup chairman and CEO Harris Diamond said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.”
Recognised as one of the advertising and marketing communication world’s top creative leaders, Joshi this year headed the Cannes Lions Titanium and Integrated Jury.
Joshi first joined McCann India in 2002 as executive VP and national creative director. In 2006, he was named McCann Worldgroup South and Southeast Asia executive chairman and regional CD. Under his leadership, McCann Worldgroup India has built its position as the most creatively awarded agency in the market while also expanding its multiplatform capabilities. As part of this expansion, last year it acquired the direct marketing and database company End to End Marketing Solutions which, like McCann, has offices in New Delhi, Mumbai, Bengaluru, and Chennai.
Joshi said, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realise the value in globalisation. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
