MAM
McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi
MUMBAI: Sanjeev Chopra has joined McCann Health as senior vice president and head McCann Health – Delhi. He has over 25 years of experience in healthcare advertising, marketing & sales. He moves from Publicis Health.
Chopra has earlier worked with companies like Wockhardt, Crosslands, a division of Ranbaxy Laboratories Ltd., McCann Health, Publicis India, Aspire Cerebro. He has worked on clients like Sanofi, Sanofi Pasteur, Abbott, Sun Pharma, Pfizer, Lupin, Zydus, Novartis, Astra Zeneca, Novo Nordisk, Draeger, J&J, Dr. Reddy’s, GSK, Glenmark, Wockhardt Pharma, Perkin Elmer, Pregna, MSD, Cipla, Lupin, Narottam Seksaria Foundation (Anti-tobacco), BMC Mumbai, Wockhardt Hospitals, Sion Hospital, KEM Hospital & Baljiwan Pharma, etc.
Commenting on Chopra’s appointment, McCann Asia Pacific Chairman, and McCann Worldgroup India CEO & CCO Prasoon Joshi said, “I am extremely happy to have Sanjeev come on aboard in a key role. He is passionate about the business and I am sure this will further strengthen our McCann Health operations in Delhi with his vast experience in healthcare space.”
On joining the agency, Chopra said, “I am thrilled to join back McCann Health, a place from where I had started my agency journey. McCann Health has all that makes it a leader agency – enjoys amazing confidence of well-known clients in health & nutrition domain, has extraordinary talent and exhibits ever-growing hunger to win reputed awards. Healthcare communication industry is currently experiencing exciting times – clients are implementing ideas generated by out-of-box thinking and technology is playing a role like never before. Indeed, this is the best time for me to join the best agency.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
