MAM
McCann Worldgroup acquires End To End Marketing Solutions
MUMBAI: McCann Worldgroup India has acquired Bangalore- based marketing services agency End To End Marketing Solutions. The acquisition aims to significantly boost MWG’s database marketing capabilities and enhance its presence in the technology sector.
McCann WorldGroup India executive chairman and CEO, and president – South Asia Prasoon Joshi said, “This acquisition is in line with MWG, India’s long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”
End To End Marketing Solutions has handled clients including Microsoft, Intel and Hewlett Packard. End To End’s bouquet of services spans direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997 the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.
End To End Marketing Solutions CEO and founder P N Shanavas said, “To be part of a global network like McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health we are excited to now be able to access best practices and also best clients both nationally and internationally.”
MAM
Omnicom Advertising appoints Rohan Mehta as Chief Transformation Officer
Veteran digital leader to unify capabilities across Kinnect, BBDO, TBWA\Lintas, McCann and Mudra.
MUMBAI: Rohan Mehta is about to transform the way Omnicom Advertising works – because when you’ve already turned a three-person startup into a 600-strong powerhouse, scaling an entire creative network is the next logical campaign. Omnicom Advertising has appointed Rohan Mehta as chief transformation officer, effective January 2026. In this pivotal group-level role, he will shape the capability architecture for one of India’s most influential creative collectives, integrating the strengths of Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka, and Mudra.
Mehta’s mandate is to convert individual agency excellence into a scalable, plug-and-play deployment model. This will make high-impact capabilities in Digital Media, Influencer Marketing, CRM, and emerging technologies easily accessible across the entire Omnicom network in India.
With a distinguished 17-year career in the digital and technology sectors, Mehta brings deep expertise to the role. He joins after a highly successful tenure as Founder and CEO of Kinnect (later FCB Kinnect), where he grew a bootstrapped three-person startup into a 600-strong, multi-award-winning agency. Earlier in his career, he honed his foundational skills in global IT infrastructure and service delivery at Allied Digital.
Mehta seamlessly blends technical rigour with creative innovation, making him ideally suited to lead Omnicom Advertising’s strategic transformation.
From building a digital agency from scratch to now unifying some of India’s biggest creative powerhouses, Rohan Mehta’s journey has been anything but ordinary. As he steps into this new role, he carries the rare ability to turn complex capabilities into simple, powerful solutions – exactly what a transforming advertising group needs in today’s fast-evolving market.
In an industry where change is the only constant, Omnicom has clearly decided it’s time to bring in a leader who doesn’t just adapt to transformation – he architects it.
