MAM
McCann wins Pears account from JWT
MUMBAI / NEW DELHI: McCann-Erickson, Mumbai, has won the advertising account of Pears. The account was earlier with J Walter Thompson (JWT).
Pears soaps and face wash constitute the upper end toiletry products of FMCG behemoth Hindustan Lever. The businesses that were earlier with JWT are Pears soap and Pears Oil Clear soap. Pears Naturals face wash, which was handled by Ogilvy & Mather Advtg, has also reportedly gone to McCann.
The size of the businesses could not be ascertained.
