MAM
McCann India wins 3M Consumer creative mandate
Agency to handle integrated communications for Scotch-Brite, Command, Meguiar’s and other consumer brands
MUMBAI: McCann India, part of Omnicom Advertising India, has won the integrated creative mandate for 3M’s Consumer Business in India following a multi-agency pitch.
The mandate covers 3M’s portfolio of consumer brands, including Scotch-Brite, Command and Meguiar’s. McCann India will support integrated communications across mainline advertising, social media, e-commerce, influencers and activations.
The partnership will focus on strengthening brand differentiation and supporting the business objectives of 3M’s consumer portfolio through integrated creative and strategic solutions.
As part of the mandate, McCann India will work across multiple consumer touchpoints, combining strategy and creative capabilities with 3M’s technology-led approach.
Hari Krishnan, managing partner, McCann India, said the agency was selected following its pitch showcasing its creative capabilities and strategic approach to building a distinct position for the brand.
Siddhesh Borkar, country business leader, 3M Consumer Business Group, said the company was looking for a partner with strong strategy and creative capabilities that could deliver integrated solutions as it seeks to expand its consumer business footprint in India.
The new mandate will see McCann India work with 3M across its consumer portfolio as the company looks to strengthen its presence among Indian consumers.
