Ad Campaigns
McCann creates two TVCs for RB’s Dettol Gold
NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.
Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants – Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.
Talking about the launch, RB marketing director – Dettol, developing markets Arjun Purkayastha said, “With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.”
Watch the new Dettol Gold TVCs here.
Television Commercial Credits:
Project Title: Dettol Gold Launch
Creative Agency – McCann
Chairman & Chief Creative Officer – Prasoon Joshi
National Creative Director: Prateek Bharadwaj
Executive Creative Director – Tarvinder Singh
Sr. Creative Director – Prashant Sharma
Account Management – Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh
Strategic Planning – Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)
Agency Producer: Jeet Kalra, Ankur Mondal
Director – Rajesh Saathi
Producer– Harish Nambiar, Lisa D’costa
Executive Producer – Ankita Malhotra
Production House – Keroscene Films
DOP – Zainuddin Mohammed (Din)
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
