MAM
McCann appoints Joe DiMeglio to handle General Motors account
MUMBAI: McCann Worldgroup has appointed Joe DiMeglio as EVP, worldwide account director for its global General Motors business including Chevrolet, Vauxhall, Opel and Holden.
DiMeglio, joins from Organic, where he was EVP, chief client officer, and also has extensive automotive marketing experience from his previous positions at J. Walter Thompson Co. in Detroit.
In taking on operational and management oversight of McCann Worldgroup’s global General Motors business, DiMeglio will leverage Worldgroup’s full worldwide and multidiscipline capabilities to deliver multiplatform strategic and creative solutions. This will encompass working collaboratively across all Worldgroup business units currently serving GM brands, including Commonwealth//McCann (Worldgroup’s globally dedicated Chevrolet agency), MRM//McCann, Weber Shandwick, Momentum and Craft.
Commonwealth//McCann chairman and CEO Bill Kolb said, “We are pleased to welcome Joe. He has been associated with outstanding work. His deep understanding of the automotive category combined with his digital and multiplatform communications expertise will help strengthen our ability to grow and develop GM’s Chevrolet brand across the globe.”
As EVP and chief client officer for Organic, DiMeglio led the client service discipline, overseeing the management of Organic’s clients. Previously, he was general manager of Organic’s Detroit office. During his decade-long tenure with Organic he managed the overall relationship and project execution for many of the agency’s largest clients, including Chrysler, Hilton, Toyota and Volkswagen.
Prior to joining Organic, DiMeglio was SVP and group director at J. Walter Thompson, where he successfully managed cross-functional teams for the Ford Truck and SUV account.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
