Ad Campaigns
McCain spreading SMILEs by turning any ordinary day into a FRYday
Mumbai: McCain Foods, India’s leading frozen food brand has launched its ‘Fryday Campaign’ for their range of products including their flagship Smiles, Fries and appetizers. The campaign builds on the powerful insight that Fridays hold a special place in everyone’s hearts. It’s the day when we can let go of the week’s hustle and bustle, gather with loved ones, and indulge in the joy of good food and great company. McCain’s products are synonymous with that cherished Friday feeling – a perfect blend of relaxation and celebration as we eagerly await the weekend’s arrival.
The campaign aims to convey to the consumers in a fun yet relatable way how McCain is a perfect accompaniment for making any ordinary day a FRYDAY. Whether it’s prepping your kid’s tiffin box, quality family time in the evenings or getting together with friends, a delectable spread of the McCain’s snacking range is the ideal partner for all these occasions. The first leg of the campaign focuses on the existing behaviour of mother’s preparing McCain Smiles as a special Friday tiffin, now encouraging them to make any day special for their kids by making it a FRYDAY with McCain.
The DVCs conceptualized by BBDO showcases the idea of ‘Fryday feels’ and how McCain’s range of snacking products brings out the same feeling no matter what day of the week it is. The DVCs aim to highlight McCain as an ideal snacking partner to brighten up your mundane weekdays which can either be by transforming your kid’s Wednesday tiffin into a Fryday Feast or washing away your partner’s Monday blues with McCain’s mouthwatering snacks and hence, making it a Fryday in just one bite.
The campaign is amplified through digital platforms, influencer collaborations, community marketing, UGC content as well as some snackable content on social media channels.
Speaking on the campaign, McCain (head of marketing and sales – retail, McCain) Aditya Krishna said, “McCain is known not just for its delicious snacking range, but also making family time and get-togethers more fun and pleasant. Through this campaign, we aim to build on this compelling resonance and how McCain’s products bring that same Friday feeling alive, not just on weekends but on every other day. We are hopeful that through this campaign, we can reach out to our consumers and transform their weekdays into ‘Frydays’ through our scrumptious range of snacks.”
Talking about the campaign, BBDO India chief growth officer & GM Nikhil Mahajan said, “This is a very special piece of work since this is the first campaign that has come out of our recent partnership with the amazing folks at McCain Foods. #FeelsLikeFryday is in line with BBDO’s one of the seven principles of impactful brand communication – Create Small Acts. Our endeavour through every piece of communication is to ensure business results and we are certain this campaign will deliver on that while also winning consumers’ Heart Share!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
