Brands
Maybelline New York’s virtual makeup now available on Microsoft Teams
Mumbai: Maybelline New York has announced a collaboration with Microsoft that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams.
The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily from directly within a Teams meeting. The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence- especially at work.
With this integration, Maybelline is taking its latest step into the digital makeup world.
“Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward” said Maybelline New York global brand president Trisha Ayyagari. “That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on and get ready with just a click. We hope we make people’s lives a little easier.”
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out.
Consider this your “virtual makeup bag,” equipped with all the must-have digital makeup products for our increasingly digital world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. This is a first for one of the brands in the L’Oreal Group. The virtual makeup looks will be available as an option in Teams video calls starting today to those with a Microsoft Teams enterprise license.
“At Microsoft, empowering people through technology is at the core of what we do,” said Microsoft Teams vice president Nicole Herskowitz. “The new Maybelline Beauty App on Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
