MAM
Mayank Jain joins Zee Media as senior vice president, digital ad sales
Veteran ad sales leader brings two decades of media experience to Zee
MUMBAI: Mayank Jain has joined Zee Media Corporation Limited as senior vice president, digital ad sales, strengthening the company’s push in the fast-growing digital advertising space.
Jain arrives after a long stint with TV9 Network, where he served as vice president for digital ad sales and also led regional digital sales operations from Noida. During his nearly seven-year tenure, he played a key role in expanding digital revenue streams and strengthening client relationships across the northern market.
With more than two decades in media sales, Jain has built a career across television, radio, print and digital platforms. Before TV9, he spent close to four years with Times Internet, heading media solutions for the Delhi market and driving branded content partnerships across sectors such as education, real estate, retail and healthcare.
His earlier assignments include a stint at NDTV Good Times as associate vice president, as well as several years with Star India where he led ad sales for channels including National Geographic Channel, Fox Traveller and Nat Geo Wild across North India.
Jain began his career in the early 2000s, working with media organisations such as Amar Ujala, Red FM and Eenadu Television.
At Zee Media, Jain is expected to focus on strengthening the company’s digital advertising strategy and building deeper partnerships with brands as news consumption continues to shift online.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
