MAM
Mayank Agarwal signs with Baseline Ventures for commercial representation
Mumbai: Sports, events, entertainment, and licensing firm Baseline Ventures has signed Indian cricketer and T20 league Indian Premier League (IPL) franchise Punjab Kings captain Mayank Agarwal to represent him in all commercial aspects.
He has scored more than 2,000 runs in the IPL in 113 games. He has also amassed more than 4,000 runs in domestic T20s.
“Having signed with Baseline Ventures, I am incredibly happy and looking forward to seeing how this will help me in my career. Today, every athlete needs the right representation, and having the right people around me to handle the commercial aspects would be hugely beneficial,” said Agarwal.
“We at Baseline Ventures are very pleased to represent a seasoned cricketer in Mayank Agarwal. He proved his mettle at the highest level after amassing a mountain of runs on the domestic circuit, and his record in Test cricket speaks volumes of his prowess. We want to make sure Mayank’s brand keeps growing in the right direction,” said Baseline Ventures co-founder Vishal Jaison.
After a record-breaking domestic season in 2017-18, which included over 1,000 runs within a single month and other consistent performances for both Karnataka and India A across formats, he got his maiden call up to the Indian Team midway through the 2018-19 Border Gavaskar Series in Australia, where his gritty knock of 76 on Test Match debut in Melbourne was the second highest score by an Indian opener making his test debut overseas.
Brands
Zelio E-Mobility ties up with Punjab Kings as official EV partner for 2026
Cricket debut partnership to boost brand reach and spotlight EV models
MUMBAI: Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the 2026 season, marking the brand’s first foray into cricket-led marketing as it looks to accelerate its national footprint.
The partnership will see Zelio leverage one of India’s most-watched sporting platforms through branding, digital integrations and in-stadia activations across the season. The company’s flagship models, XMen 2.0 and the newly launched XMen+, will be showcased by the franchise, placing them at the centre of fan engagement initiatives.
For Zelio, the tie-up is as much about visibility as it is about scale. With cricket cutting across regions and demographics, the brand is aiming to deepen its connect with consumers in Tier 2 and emerging markets, where demand for electric mobility is steadily rising.
Commenting on the association, Zelio E-Mobility managing director Kunal Arya said, “Cricket continues to be one of the most powerful platforms to connect with audiences across India. Our association with Punjab Kings allows us to engage with a wide consumer base while strengthening Zelio’s brand presence in a culturally relevant environment.” He added that such partnerships help align brand visibility with the company’s growth momentum.
Echoing the sentiment, Punjab Kings chief commercial officer Saurabh Arora said, “We are delighted to welcome Zelio Electric Scooters as our official EV partner. This partnership reflects the growing synergy between sport and sustainable innovation.” He noted that the collaboration aims to drive meaningful fan engagement while supporting the broader shift towards clean mobility.
The partnership comes on the back of Zelio’s recent public market debut, where it raised Rs 78.34 crore through its IPO, with participation from both institutional and retail investors.
With a dealer network spanning over 350 outlets across more than 20 states and union territories, Zelio serves a growing base of electric mobility users across two- and three-wheeler segments.
As the EV race gathers pace in India, Zelio’s cricket pitch debut signals a clear play for mindshare, blending sport, sustainability and scale to power its next phase of growth.
