MAM
Mayank Agarwal signs with Baseline Ventures for commercial representation
Mumbai: Sports, events, entertainment, and licensing firm Baseline Ventures has signed Indian cricketer and T20 league Indian Premier League (IPL) franchise Punjab Kings captain Mayank Agarwal to represent him in all commercial aspects.
He has scored more than 2,000 runs in the IPL in 113 games. He has also amassed more than 4,000 runs in domestic T20s.
“Having signed with Baseline Ventures, I am incredibly happy and looking forward to seeing how this will help me in my career. Today, every athlete needs the right representation, and having the right people around me to handle the commercial aspects would be hugely beneficial,” said Agarwal.
“We at Baseline Ventures are very pleased to represent a seasoned cricketer in Mayank Agarwal. He proved his mettle at the highest level after amassing a mountain of runs on the domestic circuit, and his record in Test cricket speaks volumes of his prowess. We want to make sure Mayank’s brand keeps growing in the right direction,” said Baseline Ventures co-founder Vishal Jaison.
After a record-breaking domestic season in 2017-18, which included over 1,000 runs within a single month and other consistent performances for both Karnataka and India A across formats, he got his maiden call up to the Indian Team midway through the 2018-19 Border Gavaskar Series in Australia, where his gritty knock of 76 on Test Match debut in Melbourne was the second highest score by an Indian opener making his test debut overseas.
MAM
Happy Pawdcast launches merchandise with The Souled Store
Season 2 success leads to co-branded line celebrating pet-parent bond.
MUMBAI: The Happy Pawdcast just gave fans something to wag their tails about because when your favourite pet show gets merch, even the couch starts feeling like a runway. Building on the momentum of Season 2 which reached over 14 million pet lovers, clocked more than 20,000 hours of content consumption and engaged over 23,000 users, The Happy Pawdcast has teamed up with The Souled Store for an exclusive co-branded merchandise collection. The line translates the podcast’s emotional core into wearable designs that celebrate the everyday bond between pets and their parents.
Hosted by Sonali Bendre and Icy Behl, Season 2 featured candid conversations with celebrity pet parents including Remo D’Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor and Amala Akkineni. The episodes tackled responsible adoption, stray welfare, pet emotional well-being and debunked common care myths, earning strong resonance across digital platforms.
Sonali Bendre said, “Season 2 reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”
Rose Audio Visuals head of marketing & branded content Megha H Desai added, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together.”
The Souled Store co-founder Vedang Patel noted, “Pet parenting today is as much about identity and expression as it is about care and responsibility. This collaboration allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that feel authentic and accessible.”
Produced by Rosepod (the podcasting division of Rose Audio Visuals), the merchandise marks the podcast’s shift from audio-video content into a broader lifestyle IP, while aligning with The Souled Store’s focus on pop-culture-led, community-first products and its animal welfare initiatives through World For All.
In a pet-parent world where love often comes with a leash and a hoodie, The Happy Pawdcast isn’t just telling stories anymore, it’s letting fans wear them, proving the bond between humans and their fur-babies deserves more than likes, it deserves to be flaunted.
