Ad Campaigns
Maxxis Tyres launches campaign #TyohaarKaHumsafar
MUMBAI: Maxxis Tyres, a sub-company of Maxxis Group, a growing tyre companies, released its latest digital campaign to capture the mood of this festive season. An integrated digital marketing campaign, #TyohaarkaHumsafar reminds us of the movement from one place to another that makes any festive season come alive and Maxxis Tyres as a commuting partner.
With this thought, Maxxis Tyres, rolled out its pan India festival campaign on 1 Nov 2018 across all its digital platforms. The campaign showcases the celebration of festivities across the length and breadth of the country and the festive journey is incomplete without having to travel around the city, hence one needs to have a companion who is their #TyohaarKaHumsafar.
Commenting on the launch of Maxxis tyres first digital campaign, Maxxis India marketing and retail sales head Bing-Lin Wu said, “Our goal is to make touring around the city safer and comfortable for our users in India. Our extensive research and development has garnered trust, not just from the two-wheeler manufacturers and tyre dealers, but also from the end users in a very short time. We have a wide range of tyres in the segment, to deal with different road and weather conditions, geographies and demographics.”
Given the important role that tyres play in our day-to-day interaction with the city, it was about time for Maxxis to build an emotional connect with its users. “How and when were the two questions we had to find answers for,” said Grapes Digital COO Shradha Agarwal. “We noticed a trend. Despite all the convenience of shopping and socialising online, people, during festivals, actually prefer going to places to buy, celebrate and enjoy the festival. This insight became our ‘how’. ‘The when’ was clearly India’s biggest festival marathon, Diwali.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
