Maxx mobile moves media account to Prachar

MUMBAI: Mobile manufacturer Maxx Mobile have shifted their media account from MPG to Prachar, confirms Maxx Mobile chairman and MD Ajjay Agarwal.

The account shift has happened after a multi-agency pitching.

Agarwal said, “Prachar had shown us better media plan than MPG and therefore we switched the account.”

Maxx Mobile plans to invest Rs 200 million on marketing by March 2012.

MPG served the company for over 2 years, having been selected in 2009.