Account
Maxus wins Neo sports media a/c worth rs 200-250 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 13 May 2010 – 26 May 2010. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| Asia MotorWorks Limited [AMW] | Vizeum [Mumbai] | 80-100 million | |
| McCain Foods India Pvt Ltd | – | ZenithOptimedia | 100-150 million |
| Neo Sports | Neo Sports | Maxus | 200-250 million |
| Sumo [Tata Motors] | Maxus India | Lodestar Universal | NA |
| Travelguru | – | Mudra Connext [Mumbai] | 100 million |
Creative | |||
| Canara Robeco Mutual Fund | Salt Creatives [Chennai] | Lowe Lintas [Mumbai] | 80-100 million |
| Glaxperts | Equus Red Cell | NA | |
| Maa [CavinKare] | Bates 141 [Chennai] | Rediffusion Y&R [Chennai] | NA |
