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Maxus wins Grande Punto (Fiat) and Linea Sedan (Fiat) media account with an annual spend of Rs 900 mn.

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Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 24 January 2008 – 6 February 2008.

















































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Grande Punto (Fiat)


Maxus

900 million

Linea Sedan (Fiat)


Tourism Malaysia (South Asia)

Beehive Communications

Beehive Communications

700-800 million

Creative
Bharti AXA Investment Managers Law & Kenneth NA
Bigadda.com CreativeLand Asia
100 million
Elder Pharmaceuticals (toiletries range for men) Leo Burnett 100 million
Fiama Skinsense (Soap- ITC) Law & Kenneth 200 million
Grande Punto (Fiat) Bates David Enterprise 900 million
Linea Sedan (Fiat)
Swift Sedan
Lowe
200 million

Creative & Media

Femella (Female apparel)


Latitude 23

NA

Groversons (Lingerie)

K- Factor
Noshe Oceanic 100 million

Rohtas Ventures ( Real Estate)


50 million

Think Negative Contest (Danik Bhaskar Corporation)

AMO communications NA

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