MAM
Maxus, Stark Communications and Tanishq key winners at Bangalore’s Big bang Awards
BANGALORE: Maxus, Stark Communications and Tanishq walked away with the Big Bang award for the Media Agency of the Year, Big Bang award for the Ad Agency of the Year and the Big Bang award for the Client of the Year awards at the 21st edition of the annual Bangalore Ad Club Big Bang Awards.
The Big Bang trophies – ‘heads’, were awarded for excellence in communications and media for work done in 2010. A total of 960 entries were received in 74 categories from 138 clients, one of the largest in the history of the Advertising Club, Bangalore, and making the event the second largest one in India, after Goafest by the Mumbai Ad Club Awards that are held in Goa every year.
“The competition was keenly contested, and I am extremely happy with the results, all of who were most deserving”, said The Advertising Club, Bangalore president Prateek Srivastava.
“Entries were received from large, medium and small sized creative agencies, media agencies, digital agencies, radio stations, event companies, film production houses and healthcare agencies. Many of the newer agencies and entries have given the bigger agencies a run for their money,” Srivastava added.
A condensed list of the winners is:
| Category | Winner |
Big Bang award for the Ad Agency of the Year | Stark Communications |
Big Bang award for the Media Agency of the Year | Maxus |
Big Bang award for the Client of the Year | Tanishq from Titan Industries |
Ayaz Peerbhoy Multimedia Campaign of the Year for a creative agency | Tanishq from Titan Industries |
Ad Club Media Campaign of the Year | Mindshare for Hindustan Unilever |
Art Director of the Year | Jaison Antony, Stark Communications |
Copywriter(s) of the Year | Nikhil Narayanan, Mudra Communications and Seetha Jayakumar, Stark Communications |
Young Achievers Award of the Year | Vishal K Vinekar, JWT |
MAM
Kerala election ads surged in 2026, with print nearly tripling and TV up 52 per cent
Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
KERALA: Kerala’s politicians discovered something in 2026 that seasoned marketers have known for years: timing is everything, and when in doubt, spend more. Political advertising during the Kerala Assembly Elections 2026 surged sharply across traditional media compared to the 2021 cycle, with print and television leading the charge, according to the latest analysis by TAM AdEx.
Print was the standout performer, expanding nearly 2.7 times compared to 2021, a striking jump that underlines its continued grip on targeted political communication in a state with some of India’s highest newspaper readership. Television was not far behind, with ad insertions rising 52 per cent, reflecting the enduring appeal of mass-reach platforms for shaping voter sentiment at scale. Radio held steady, mirroring television trends and reinforcing its role as a reliable supporting medium.
The pattern of spending was as revealing as the volumes. More than 85 per cent of all political ad insertions were recorded in the weeks immediately before polling, a concentration that points to a deliberate, last-mile strategy. Ad volumes peaked during weeks four and five in both the 2021 and 2026 cycles, suggesting that parties have settled on a consistent playbook of high-frequency messaging in the home stretch.
The contrast between media types was equally instructive. Print advertising maintained a relatively even spread across the campaign period, serving as a vehicle for sustained, detailed communication. Television and radio, by contrast, displayed sharp spikes in the closing weeks, deployed as blunt instruments for high-impact bursts at the precise moment voters are making up their minds.
What the 2026 cycle signals most clearly is a shift toward more structured, data-driven media planning. The increase in overall volumes, combined with sharper peaks in campaign intensity, suggests that political advertisers are beginning to think less like propagandists and more like performance marketers, balancing broad reach with targeted engagement and watching the returns closely.
Kerala’s election advertising has, in short, grown up. The question for the next cycle is whether digital finally gate-crashes a party that print and television have so far kept firmly to themselves.
