MAM
Maxus’ Sanchayeeta Verma is the new The Advertising Club Bangalore president
MUMBAI: The Advertising Club, Bangalore has elected Maxus South India and South Asia managing partner Sanchayeeta Verma as the President of the club. Verma has taken over the mantle from Malavika Harita of Saatchi & Saatchi Focus Network.
Verma started off her career with the TTK group in 1994. She exudes over 22 years of rich experience in advertising, marketing, media and communications and has worked across various industry sectors. Verma has been associated with Ad Club since the last 3 years.
Speaking about her upcoming plans for Bangalore Ad Club, Verma said, “Bangalore has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent which I would like to capitalize through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards which recognizes the creative excellence in media and communications. We also plan to introduce events which will go beyond work into play and collaborate all our members. Some of the initiatives in the pipeline are incentivizing Ad Club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”
Apart from Verma, Sonia Serrao from Tata Global Beverages, Akshar Peerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the Managing Committee of the Club.
The registrations for Big Bang Awards 2016 have already started and last date to submit entries is August 5, 2016. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.
Commenting on the appointment, Ad Club Bangalore executive director Arvind Kumar said, “The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the Ad Club activities and enhance its image and make it more contemporary, will help in making Bangalore Ad Club into a very active body in South.”
The Ad Club Bangalore holds a variety of events right from Sports tournaments to Advertising and Creative Quiz, Panel discussions and many more to engage a larger audience at the Club.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
