Maxus bags Akzonobel media duties

MUMBAI: Maxus India has won the media duties of Akzonobel, formerly known as ICI Paints, following a multi-agency pitch. 
 
The other contenders in the pitch process included Mudra and Mediacom. 
 
Said ICI paints GM marketing Hemant Somani, “Maxus‘s understanding of the brand along with its coupled strong capabilities, translated into a new media approach for us that is powerful and compelling.” 
 
The other clients in its kitty include Vodafone, Nokia, TataSky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat and Seagrams.