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MaxIQ raises 7.8 million dollars to bring AI-powered clarity to revenue
MUMBAI: MaxIQ, the AI-powered Revenue Intelligence platform, has secured 7.8 million dollars in seed funding, with Dell Technologies Capital leading the round and Intel Capital participating. The investment will fuel product innovation, team expansion, and scaling operations, as MaxIQ aims to eliminate revenue fragmentation in B2B SaaS enterprises.
For B2B SaaS companies, managing revenue is often like piecing together a puzzle with missing pieces, disconnected tools, siloed teams, and unreliable forecasts slow down growth. MaxIQ’s AI-driven platform solves this by bringing together sales, customer success, and RevOps into a single, real-time revenue ecosystem. From deal qualification to post-sales adoption, MaxIQ enhances forecast accuracy, speeds up onboarding, and ensures businesses capture maximum value across the customer journey.
Founded by Sonny Aulakh in 2022, the company is now bolstering its leadership with Matt Hickey as CEO and Rob Sexton as CRO, both veterans of Palo Alto Networks, EMC, and Securiti.ai. Hickey is set to steer MaxIQ from category pioneer to industry leader, while Sexton will drive revenue strategy and expansion.
“The gap between sales and customer success is costing businesses time and money,” said MaxIQ CEO Matt Hickey. “We’re closing that gap by unifying workflows and using AI-powered insights to help revenue teams operate in sync and deliver faster value.”
Dell Technologies Capital investor Chris Hillock called MaxIQ’s vision bold and transformative, adding that it offers B2B SaaS firms the ability to harness fragmented data and optimise revenue operations.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
