MAM
Maximize tags Titan planning AoR
MUMBAI: Last Wednesday – 24 March 2004 – GroupM’s Maximize announced it had won the media AoR business of Britannia. Close on the heels of that win, exactly a week later, the agency has bagged another prestigious account, the planning AoR of watch major Titan, which becomes effective from 1 April 2004.
Maximize’s new managing director CVL Srinivas, who joined the agency earlier this year, is certainly not letting any grass grow under his feet looks like. Srinivas has been instrumental in winning both the Titan and Britannia AoRs.
In a multi agency pitch that involved Madison, The Media Edge, Maximize and Carat; Maximize emerged the winner and will be handling the planning for three watch brands – Titan, Tanishq and Sonata.
The Titan AoR, which is currently being handled by Initiative Media, is pegged at Rs 250 million.
On being asked what gave Maximize the upper hand in the multi agency pitch, Srinivas said, “We offered the client a holistic solution that combined traditional and non traditional media. Additionally, using our propriety research tool – 3D – we were able to come up with very specific solutions in the watch brand category. These two combined is what swung the account in our favour.”
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
