MAM
Maxima launches Sensation steel collection
MUMBAI: Maxima Watches has introduced the ‘Sensation Collection’ in the Indian market. The new collection ‘Sensation’ is positioned as the sleek and elegant watch collection with ‘steel looks’ – as the accent in global markets shifts to metallic touch (steel and white metal) during this year 2003.
A press release says that the value-for-money Sensation collection has an irresistible blend of technology finesse combined with immaculate craftsmanship and is designed for connoisseurs who prefer lines of classicism.
The company will publicise the new collection through a multimedia campaign. Priced in the range of Rs 450 to Rs 845, this collection is available in over 100 models at all leading stores across country, says the release.
The release says that the trendy and meticulously designed Sensation collection is a perfect blend of contemporary international fashion trends, unique styling, aesthetic appeal and premium technology. It adds that the brilliantly designed and moulded in elegant steel finish adds to its vibrancy.
According to the release, Maxima Watches has a network of over 6,000 retailers across the country and offers over 1350 models to consumers at cost effective prices.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
