MAM
Max to power Madhuri film fest with on-ground promos
MUMBAI: SET Max is all set to launch a Madhuri Dixit film festival for the afternoons. Starting 20 June, the channel will telecast super hit films starring Madhuri Dixit in some of her most unforgettable roles at 1 pm.
The Madhuri Dixit Film Festival will receive innovative on-ground support through a retail and a van activity, which will travel across 36 cities. There are several on-ground activities lined up for this festival wherein Max-branded vans will travel across cities visiting various societies and colonies to distribute Bindi packets to housewives.
The bindis will be designed like the one used by Madhuri Dixit in her all-time hit Beta. One can also look forward to participating in a “Lucky Draw” that will be conducted in the evening at a pre-decided location to win Max goodies including Max-branded TV covers. Apart from these women and children can participate in several games and win other attractive Max gifts.
Max EVP and business head Albert Almeida said, “This is a special offering from Max to our female viewers – especially for those women who are at home. One p.m. is a time of day convenient to them, which is when they can find some time for themselves in the midst of a busy day of looking after the home and family.”
The channel will air a total of ten films from 20 June to 1 July. The film festival will showcase blockbusters like Khalnayak, Kishen Kanhaiya, Koyla, Dil, Ram Lakhan, Hum Tumhare Hai Sanam, Vardi, Mujrim, Rajaji and Zindagi Ek Juaa, states an official release.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
