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MAX takes out press ads to set ‘record straight’ on cricket coverage

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indiantelevision.com’s Media, Advertising & Marketing Watch
 
MAX takes out press ads to set ‘record straight’ on cricket coverage
 
The Indiantelevision.com Team

(15 January 2003 5:00 pm)

 

MUMBAI: Sony Entertainment India is leaving no stone unturned to ensure that Indian viewers realise that MAX and SET are the only channels that will show “live and exclusive premium digital coverage of all the 54 ICC cricket World Cup 2003 matches.”

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In a hard-hitting advertisement released in many national mainline publications today, MAX’s creative advertising agency Euro-RSCG has sought to stress that fact. The advertisement also counters media reports indicating that DD would air additional matches apart from the 16 “Big Gun” matches.

A MAX spokesperson says the channel was setting things in the right perspective and merely reacting to false media speculation and some “incorrect” media reports. Incidentally, MAX had embarked upon a major advertising blitzkrieg to create awareness amongst the various target audiences. In fact, MAX hoardings targeted at women audiences dominate the entire Andheri railway station in the western Mumbai suburb.

The advertisement claims: “Only MAX and SET will give you complete entertainment during the ICC Cricket World Cup 2003 with Extraaa Innnings. The innovative wrap-around programme that got an unprecedented response and gained record viewership across Cable & Satellite households beating all other channels.” Media reports indicated that ESPN would be involved in DD’s pre-match programming to counter Extraaa Innings.

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The advertisement also urges viewers to get their facts right: “So don’t be misled. Catch every bit of the ICC cricket World Cup 2003 action, only on MAX and SET.”

The MAX team is using every trick in the trade to ensure that eyeballs stick to either SET or MAX between February and March 2003.

See related story –
Sony warns it will sue GCC if DD Metro airs matches, ESS allowed to do programming

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DD ups ante on cricket coverage

 

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MAM

Visa appoints Suresh Sethi as India country head

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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.

The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.

Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.

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His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.

As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.

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