MAM
Max New York Life ropes in Dravid as brand ambassador
MUMBAI: Max New York Life today announced signing up Rahul Dravid as its brand ambassador. Max New York Life will use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values.
Announcing the same, Max New York Life COO Sunil Sharma said, “I am delighted to welcome Rahul Dravid as our brand ambassador. We wanted someone who embodied the qualities of dependability, caring and understanding, along with honesty and efficiency. In Dravid we found just that individual. He is a role model for most young Indians and being among India’s most admired sportspersons, he is the right brand ambassador for a company that wants to become India’s most admired life insurance company. You can expect to see him representing the Max New York Life brand in a number of fun and surprising ways.”
Speaking of his association with Max New York Life, Dravid said, “I am pleased to be associated with a life insurance company that you can trust for financial planning. It is a global life insurance expert with a heritage of over 160 years and is a company that believes that the true potential of life insurance lies in risk protection. It is setting standards in the quality of advice its sales force is able to offer its customers.”
Under the agreement, Dravid will feature in Max New York Life’s advertising campaigns and will also participate in special promotional events.
Max New York Life has sold well over 509,000 policies with more than Rs 167 billion in sum assured.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
