MAM
Max launches contest to promote ‘Lucky’ premiere
MUMBAI: Sony Entertainment Television’s movies and events channel Max will premiere Lucky…No Time for Love on 22 October at 9.00 pm. To promote the property, the channel has launched a consumer-driven, viewer-interactive, 2525-based contest called ‘Get Lucky’.
Commenting on the marketing initiatives of Lucky, Max EVP & business head Albert Almeida says, “The DHL Presents ‘Get Lucky’ Contest is yet another marketing effort that builds a buzz around a big movie Premier like Lucky by involving the viewer and rewarding them for it too. The response till date has been overwhelming with close to half a million entries being received in under a week. This is the highest response for any movie based contest on Max or any channel in the genre.”
The campaign consists of an on-air spot and is backed by an extensive outdoor and print campaign across three key markets – Mumbai, Kolkatta and Ahmedabad. This campaign includes an extensive van campaign (across 30 cites and towns) and will be fuelled via Radio, the internet and the channel’s short code 2525, the release adds.
To take part in the ‘Get Lucky Contest’, viewers have to SMS “LUCKY” to 2525. By doing this, the participant will get a question to answer, and if he answers correctly, he gets a “Unique Number”. To know whether his number is lucky one he needs to watch the premiere. To increase his chances of winning, he could keep SMSing lucky to 2525.
Every day one lucky number wins a mobile phone and 100 others win attractive prizes that will be announced the next day on Max during the primetime movie band.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
