Brands
Max Fashion launches ‘Max Emerging Star’
MUMBAI: Max, a leading international fast fashion brand, has announced its new property ‘Max Emerging Star’ which will serve as the perfect platform for India’s aspiring actors, dancers and fashion enthusiasts to fulfill their dreams and get groomed for superstardom. The contest is focused on the search for the most fashionable aspirant: Mr. and Miss Max Emerging Star, who has talent, the right body language, attitude and the passion to get closer to making it to Bollywood.
Nowadays, the harbinger of performing arts is not just metropolitan cities anymore, it is the Indian tier 2 cities that are now the new drivers of acting, dance and fashion. Even with the advent of communication technology, the locals do have to struggle as there are not many avenues or platforms for them to showcase their talent. Hence, with Max Emerging Star, Max aims at reaching out to these talents from small towns and provide them that perfect launch platform.
Starting from 7 March this year, auditions for the contest will be held in 04 cities including Vadodara, Visakhapatnam, Bhubaneshwar and Lucknow. Contestants will be judged by an esteemed jury panel in each of these cities and winners will be announced. These city winners will then undergo a final selection round in Mumbai on 7th April. The jury panel for the final selection round includes acting legend Anupam Kher, Actor and supermodel Marc Robinson and India’s favorite dance Guru Terence Lewis.
The schedule for the City Auditions is provided below –
Vadodara – Tuesday, 7th March 2017 at Inorbit Mall
Visakhapatnam – Saturday, 11th March 2017 at Chitralaya Mall
Bhubaneshwar – Thursday, 16th March 2017 at Rajmahal Chowk Store
Lucknow – Wednesday, 29th March 2017 at Fun Republic Mall
Registrations in each of the above cities would be 11am to 1pm on the above mentioned dates.
Eligibility criteria –
Age of participants should be between 18 to 24 years
Participant’s marital status should be single
Minimum height requirement – 5’5” for females and 5’10” for males
Participants should be of Indian nationality
Winners of each City Finale will receive a cash prize of rupees 40,000/- , will get featured on hoardings in their respective cities and will also get chance to be groomed by Actor and Supermodel Marc Robinson. The National Winners – Mr. and Miss Max Emerging Star, will be gratified with a three-month acting course at Anupam Kher’s Actor Prepares – The school for the actors and a one month intensive dance course at Terence Lewis professional training institute.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
