MAM
Curtain call: DTF returns with starry season 6
Delhi Theatre Festival, Alchemist Live, Prabhu Tony, Naseeruddin Shah, Anupam Kher, Lillete Dubey, Denzil Smith, Rajat Kapoor, Vinay Pathak, Makarand Deshpande, Kumud Mishra, Pankaj Kapur, American Express, M3M India, Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, Aurum Conventions, Gurugram, Delhi NCR
MUMBAI: Delhi’s drama scene is ready to steal the spotlight once again! The Delhi Theatre Festival (DTF) is back for its sixth season, promising a show-stopping celebration of storytelling, stagecraft, and star power. Set to unfold from 14th to 16th November, the festival will light up four iconic venues across Delhi NCR, Siri Fort Auditorium, NCUI Auditorium, OP Jindal Auditorium, and Aurum Conventions in Gurugram.
With American Express returning as the title sponsor for the sixth consecutive year and M3M India powering the event, DTF Season 6 is shaping up to be a blockbuster on and off stage. American Express platinum card members even enjoyed an exclusive presale window and special savings on tickets, a fitting reward for loyal theatre buffs.
This year’s lineup reads like a who’s who of Indian theatre royalty. Naseeruddin Shah returns with Einstein, Anupam Kher brings Kuch Bhi Ho Sakta Hai, and Lillete Dubey and Denzil Smith take the stage with Autobiography. Audiences can also look forward to Rajat Kapoor’s directorial Karamjale Brothers starring Vinay Pathak, Makarand Deshpande’s beloved Sir Sir Sarla, Kumud Mishra’s Dhumrapaan, and Pankaj Kapur’s Dreamz.
“Over the past five seasons, DTF has grown from a city event into a cultural landmark,” said Alchemist Live CEO and co-founder Prabhu Tony. “With Season 6, we’re scaling up with premieres, legends, and new voices, all sharing one stage.”
Echoing the sentiment, Naseeruddin Shah shared, “Every season brings a new energy and audience, that’s what keeps theatre alive.”
With 12 plus shows and an expected 15,000-strong audience, DTF Season 6 is set to be the grandest edition yet. For Delhi’s theatre lovers, this November isn’t just about drama, it’s about centre stage, standing ovations, and a festival that promises to make every act count.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
