MAM
Max cooks up ways to beat Aussies via new ad campaign
MUMBAI: Max, which will be airing the Johnnie Walker Super Series cricket tournament live in October, has unleashed yet another marketing campaign to promote the same.
Keeping true to the channel’s tagline of ‘Deewana Bana De’, the new unconventional campaign for the upcoming cricket tournament is entertaining and captivating. The campaign has Max’s kid with oomph Samir Khan.
The Australian cricket team has by far been the invincible team and one wishes to see someone beat them. Keeping this sentiment in mind, Max’s campaign is all about tips on ‘How to beat Australia’.
The campaign aims at involving the common man’s ideas on how to beat the gurus in cricket. Max had kick-started this campaign with the ‘How to beat Australia contest’, which invited viewers to participate and send their ideas on how to beat Australia, the wilder and wackier, the better.
The results of the contest are out and 11 winners will be heading to Australia to witness the Super Series in Melbourne. The campaign aims at generating excitement and create a ‘Talk around the Town’ with its witty and smart ideas on how to beat Australia, executed across multi-media.
The campaign consists of four spots on-air and is backed by an extensive outdoor and print campaign that has a wide spectrum of ideas that are sure to surprise and involve viewers. To build the viral nature of the campaign and drive buzz for the Super Series this campaign will include an extensive van campaign across 56 cites and towns and will be fuelled via radio, the internet and the channel’s short code 2525.
Max executive vice president and business head Albert Almeida said, “Max has consistently set benchmarks in the industry with its innovative marketing and promotional campaigns, receiving accolades in India and internationally. This time too supported by the innovative and groundbreaking ‘How to Beat Australia’ campaign, the Johnnie Walker Super Series is sure to leave viewers saying Deewana Bana Diya!”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
