Mauj launches wallGenie for customised mobile phone wallpapers

MUMBAI: Mauj Telecom has announced the launch of a new Wap-based mobile application called wallGenie, which is one-of-a-kind application that enables people to custom-make and individualise their mobile wallpaper.
 

 
There are a range of readymade template wallpapers to choose from, which come with special effects depicting romance, fun, animals, cool spots and greetings.

After choosing the desired template, consumers can also fill in the text box with their own message. The message is then programmatically delivered onto the template image in the effect.

 
 
The application can be downloaded through operator portals, like Idea Cellular’s Ideafresh, MTNL’s Funstation, BSNL CellOne Galaxy or by logging onto wap.mauj.com or by SMSing wallGenie to 7007 on Hutch, Orange, Idea, MTNL and BSNL. The application is priced between Rs 9 and Rs 15 depending upon the service.
 
 
Mauj COO Arun Gupta said, “This is the age of personalisation. People want their products custom-made. Be it cars, bikes, pocket-watches, every accessory needs to carry the tag of individuality. Personalisation is a big driver in the ringtone category, caller ringback tone and now also in the wallpaper market. Besides, imagery-based mobile content is also becoming very popular. wallGenie is especially created for users who want to design their own personal wallpaper with utmost ease.”