MAM
Mattel Toys parterns Lintas’ Advent for 1st national school scrabble championship
MUMBAI: Advent, the events marketing division of Lintas India’s Integrated Marketing Action Group (IMAG), has been appointed by Mattel Toys for the execution of the 1st national school scrabble championship.
The championship is for students between the age group of 7-15 years. The contest will be targeted at 250 schools in Mumbai, Delhi, Kolkatta, Bangalore and Pune.
“We are very happy to partner Mattel Toys for this championship and I am sure that Ameer Ismail, Sean Kennedy and their team will help make this a grand success. It is heartening to see Advent taking on prestigious assignments like these. Advent is emerging as a key member of Lintas IMAG”, said Lintas India director – IMAG Ashish Bhasin.
Mattel Toys (I) vice president marketing Nanette D’sa says, ” Now in its 56th year, with over 100 million sets of the game having being sold in 29 different languages in 121 countries, Scrabble is by far the world’s best selling word game. In India, our efforts have always been to try and give young players and enthusiasts alike a platform where they can make “every word count” and learn all about having fun with words. The first-ever national school scrabble championship is our latest endeavor in that regard”.
Besides, Advent, Lintas India’s Integrated Marketing Action Group (IMAG), comprises Linterland (Rural Marketing), dCell (Strategic Design), Lin Opinion (P.R.), Advent (Events), Lintas Personal (CRM & Direct Marketing), Aaren Initiative (Out of Home) Lintertainment (Entertainment Marketing) and Lintas Healthcare.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
