MAM
Mattel celebrates ‘Batman Begins’ with toy range
MUMBAI: This is an initiative that seeks to take the business of movie merchandising in India to the next level.
Toy licensee Mattel India has announced that it has created history of sorts by launching a complete movie-inspired line of action figures, vehicles and games. The film in question is Batman Begins. This is one of the rare occasions where a product range based on the characters of the movie has been simultaneously launched with the film premier.
This latest launch from Mattel simply marks another step the company has taken in establishing a stronghold in bringing the world of fantasy and role-play alive for kids across the world and in India. By successfully bridging the gap between imagination and reality through Dolls, Action Figures and Playsets based on on-screen properties, Mattel states that it has enabled boys and girls across the country to actually ‘become’ their entertainment idols and live out their larger-than-life stories in their own world. Classic instances of these include the Barbie movies, He-Man and the Masters of the Universe and Justice League.
From action figures to vehicles and board games Mattel is hoping that the collection will recreate all the excitement thus adding a lot more meaning and depth to the story line of Batman Begins. One of the toys is the Basic Figure Assortment. These approximately five-inch figures are highly detailed with sculpts, combinable weapons and interchangeable projectiles.
The Power Tek Assortment consists of enhanced extreme-action deluxe figures which possess light-up electronic features and accessories. Batman has a wide range of high-tech gadgets. These figures add accessories to the Batman world
Then there is the Shadow Assault Game. This board game comes with four fully sculpted and painted Batman movers, 20 sculpted ninjas, and four die. Players take on the role of either Batman or the evil mastermind Ra’s Al Ghul. Batman must traverse the streets of Gotham City in order to defeat the ninja minions of Ra’s Al Ghul before they take over the city.
Mattel Toys India MD Sanjay Luthra said, “Batman has been imbedded in the psyche of boys for generations. He is the original self-made superhero, and it is that essential humanity kids can relate to. Batman Begins is bound to spark off a huge craze for Batman toys and accessories like the Batmobile. The linkage between entertainment properties and toys are increasingly becoming stronger and Mattel’s objective is to stay ahead of the race by launching an array of products which are faithful representatives of all aspects of the property”.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
