MAM
Matrix reinvents itself as the most inclusive brand
Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme.
At the event that witnessed more than 2,00,000 hairdressers from all over gather in unison, Matrix unveiled its elevated brand image with a colorful new avatar. With this, Matrix proudly welcomes hairstylists of all ages, backgrounds, and levels of expertise into a supportive community where they are given the tools, they need to succeed to help every stylist realise their creative and professional potential, said the brand in a statement.
Committed to being the most inclusive brand of the professional industry, at Matrix India M-Day the brand reaffirmed its beliefs through its refreshed identity and the three brand value pillars of ‘inclusivity’, ‘uncomplicated’ and ‘uplifting’, it added.
The event saw stalwarts from the professional industry join in from the likes of Philip Wolff, Tabatha Coffey, George Papanikolas – the Matrix global ambassadors along with Matrix India education manager Melroy Dickson, who took center stage. The day-long virtual event included exclusive masterclasses by these celebrated international stylists that equipped hairdressers with the necessary tools and education to further their professional advancements. The brand also unveiled its all-new reformulated SoColor pre-bonded color system suitable for every hair type in India.
“We are extremely thrilled to bring Matrix renovation to India and announce our commitment to being the most inclusive brand in the professional industry,” said Matrix India GM, Suhas Lakhamade. “In our journey of over fifteen years, Matrix has truly evolved to being the trusted brand for countless hairdressers and salon professionals. Since its inception in 2005, our core focus has been to upgrade and upskill hairdressers through a robust training and education program. Today, we’re proud of our growth story in making a positive difference in the professional community with a strong distribution network and presence in over 40,000 salons. As we turn a new leaf and up the ante with the refreshed identity, we promise to take the legacy forward with renewed vigor.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
