MAM
Matrix reinvents itself as the most inclusive brand
Mumbai: American salon brand Matrix on Friday announced a brand renovation at recently held Matrix India M-Day, the community e-connect programme.
At the event that witnessed more than 2,00,000 hairdressers from all over gather in unison, Matrix unveiled its elevated brand image with a colorful new avatar. With this, Matrix proudly welcomes hairstylists of all ages, backgrounds, and levels of expertise into a supportive community where they are given the tools, they need to succeed to help every stylist realise their creative and professional potential, said the brand in a statement.
Committed to being the most inclusive brand of the professional industry, at Matrix India M-Day the brand reaffirmed its beliefs through its refreshed identity and the three brand value pillars of ‘inclusivity’, ‘uncomplicated’ and ‘uplifting’, it added.
The event saw stalwarts from the professional industry join in from the likes of Philip Wolff, Tabatha Coffey, George Papanikolas – the Matrix global ambassadors along with Matrix India education manager Melroy Dickson, who took center stage. The day-long virtual event included exclusive masterclasses by these celebrated international stylists that equipped hairdressers with the necessary tools and education to further their professional advancements. The brand also unveiled its all-new reformulated SoColor pre-bonded color system suitable for every hair type in India.
“We are extremely thrilled to bring Matrix renovation to India and announce our commitment to being the most inclusive brand in the professional industry,” said Matrix India GM, Suhas Lakhamade. “In our journey of over fifteen years, Matrix has truly evolved to being the trusted brand for countless hairdressers and salon professionals. Since its inception in 2005, our core focus has been to upgrade and upskill hairdressers through a robust training and education program. Today, we’re proud of our growth story in making a positive difference in the professional community with a strong distribution network and presence in over 40,000 salons. As we turn a new leaf and up the ante with the refreshed identity, we promise to take the legacy forward with renewed vigor.”
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
