MAM
Mathrubhumi Group delivers exceptional performance during Onam 2020
This year, with the ongoing pandemic and other calamities that has been plaguing the State, Onam was in the vicinity too. The team from Kerala’s formidable media group Mathrubhumi decided nothing is enough to stop them and created history by roping in more than 1000 advertisers on board out of which 200 plus were local traders of Kerala who exclusively advertised in Mathrubhumi. Their words in the video below are resounding testimonials to the response Mathrubhumi generates.
-Video -advertisers testimonials.mp4
The group also released another video to raise a toast to its heroes and express its gratitude to all the advertisers. Both the internal team and the advertisers have received this very warmly.
-Video- Onam success 1.mp4
Mr M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said “I have always believed that every crisis is an opportunity. This, solely led by our enthusiastic and hardworking team also talks about the immense confidence and trust the advertisers have on us. Onam 2020 success story is also a recognition of the brand values and reader/viewer/listener connect Mathrubhumi group enjoys”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
