Ad Campaigns
MasterChow launches K-Chow Korean noodles with a twist, slurp challenge
Mumbai: MasterChow, a popular ready-to-cook Asian cuisine brand, has spiced up the instant noodle market with the launch of ‘K-Chow’, a new line of Korean-inspired noodles infused with an Indian twist. Catering to the rising demand for K-culture in India, K-Chow brings together authentic Korean flavours and beloved Indian masala, appealing to Gen Z and Millennials eager to explore global cuisines.
The launch marks a strategic step for MasterChow to diversify its product offerings and strengthen its foothold in the competitive instant noodle and ethnic food market. As Korean culture gains traction among Indian consumers—encompassing music, entertainment, beauty, and now food—MasterChow aims to capitalise on this trend with its Korean Masala Noodles, combining traditional Korean heat and spice with flavours that resonate with Indian taste preferences.
To celebrate this exciting launch, MasterChow has rolled out the ‘Loudest Slurp Challenge’ with the tagline ‘5 min me 5 Lakh’. Participants stand a chance to win Rs 5 lakhs. The challenge kicked off on 11 October 2024, with a promotional trailer released across social media platforms. The challenge will conclude with an offline event where ten finalists compete in two or three rounds, and the contestant who produces the loudest slurp will win the grand prize.
K-Chow sets itself apart in the market with unique selling points such as MSG-free noodles and a specially developed texture that ensures a satisfying slurp. The fusion of tastes and textures is encapsulated in the evocative tagline, ‘From Seoul to Soul’.
MasterChow founder & director, Vidur Kataria expressed his excitement, stating, “K-Chow is set to address the rising consumer demand for ethnic flavours, offering a product that combines the best of both worlds—authentic Korean ingredients balanced with Indian spices. Our team, including chefs from Korea, has worked tirelessly to create flavours that resonate with the Indian palate while staying true to Korean culinary traditions. I am supremely confident that this latest addition in our scrumptious product portfolio will be a smashing hit with our consumers across the nation.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
