Ad Campaigns
MasterChow & Chef Ranveer Brar elevate the “Asli Chinese” campaign
Mumbai: Building on the success of their ‘Asli Chinese’ campaign, MasterChow and celebrity chef Ranveer Brar introduced the brand’s Schezwan Chutney. This second phase reaffirms their shared commitment to authentic Indo- Chinese flavors by introducing an exciting condiment created by the homegrown food brand.
The new MasterChow Schezwan Chutney promises to pack a flavor punch with its fiery blend of chilies, garlic, and aromatic Sichuan spices. As Chef Ranveer Brar explained, “Schezwan Chutney is a big hit as a dip for a variety of snacks, and with this summer being filled with entertainment and sports, we hope our schezwan is your partner in binging and watching!”
MasterChow founder Vidur Kataria, said that this launch represents the next step in revolutionising how Indians experience Chinese cuisine at home. “Our partnership with Ranveer Brar is built on a mutual passion for culinary authenticity and innovation. With the Schezwan Chutney, we’re giving our customers a taste of the real deal while putting an exciting MasterChow spin on this classic condiment.”
The Schezwan Chutney kick-starts a new phase of the year-long ‘Asli Chinese’ campaign that will spotlight MasterChow’s diverse product range, with a focus on condiments and sauces. An integrated marketing effort will keep the buzz around the brand, ambassador, and products alive through engaging digital and social activations.
Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message.
The campaign kick-started digitally, primarily through social media platforms, with potential expansion into other channels such as OTT later this year. The company has also curated a fun, quirky and engaging spree of pre-launch content for “MasterChow Loyalists” on Instagram.
The new MasterChow Schezwan Chutney is available now on the brand’s website (www.masterchow.in), major e-commerce platforms like Amazon, and leading quick commerce apps like blinkit, Swiggy, Instamart, Zepto, Bigbasket.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
