Ad Campaigns
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup
Mumbai: At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World Cup 2023 lies a very carefully curated theme centred around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail of complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.
The company has invested significantly in cricket in the last year. The ‘Har Fan Hai Priceless’ campaign aims to enhance the experience of cardholders and strengthen the brand in India.
Gautam Aggarwal, Division President, South Asia, Mastercard, explains, “Mastercard is committed to providing its cardholders unforgettable experiences during cricket’s biggest festival. When fans see the company consistently investing in the sport to create memorable moments for them, it adds to brand affinity and enhances card usage. Mastercard has always brought people closer to their passions, be it sports, travel, or culinary among others.”
As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities. The company has also put together a carefully curated list of experiences to make this World Cup memorable for its cardholders.
Some of the key experiences include:
Mastercard Experience Box: Eight selected Mastercard cardholders get to watch the match from the comfort of a sofa which is strategically placed in the stadium for the best view of the field.
Mastercard Beyond the Boundary Experience: Two Mastercard cardholders get to watch the two teams taking part in the National Anthem from the boundary. Additionally, they get a VIP ticket each along with a chance to take a selfie with the coveted World Cup trophy.
Mastercard Flagbearer Program: Ten children of Mastercard cardholders get to be on the field with the National flag ahead of the National Anthem. Additionally, they get a complimentary match ticket.
Mastercard Match Day Experience: One Mastercard cardholder gets a VIP ticket along with the opportunity to watch the post-match awards ceremony from the field.
Mastercard has also partnered with multiple merchants to provide exciting offers and deals on food, merchandise, and a lot more during the World Cup. Further, cardholders get a 24-hour window to book match tickets before they are opened to the public. These experiences reiterate the company’s strong association with cricket and its commitment to fans.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
