MAM
Mash Advertising wins Olympus’ media and creative biz
MUMBAI: Percept Group’s subsidiary agency, Mash Advertising, has bagged the creative and media mandate of camera manufacturer Olympus Imaging India.
The combined annual account size is pegged at Rs 120 million to Rs 150 million.
The account will be serviced out of the Mumbai office. Incidentally, this is the first project that will be carried out by Mash‘s Mumbai office.
Percept H CEO Prabhakar Mundkur said, “The business will be managed jointly by the agency’s Mumbai, Pune and Delhi office. In fact, Olympus will be the first project carried out by Mash’s Mumbai office. This is another step towards spreading out Mash in the country.”
The project will be led by Mash Advertising CEO Amitabha Lahiri. The ad campaigns will roll out over the next month and will have emphasis on print and digital.
Olympus Corporation operates out of its Mumbai office in India which handles the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. The brand’s standalone stores are functional in Bangalore, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.
Mash is a 360-degree advertising agency which has the support of media, PR, content and experiential marketing provided by the specialised group companies of the Percept Group. It offers services including planning support, creative execution and innovative ideas in the area of advertising communications. It recently won the creative and strategic account for Philips’ range of mobile handsets.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
