MAM
Maserati appoints Hamdy Elshantoury as head of overseas region
Mumbai: Maserati kicks off 2024 by announcing the creation of the new overseas region, expected to give the Italian luxury manufacturer’s markets a new business configuration. Hamdy Elshantoury is appointed as the new head of the region, starting from 1 January.
With this latest addition, Maserati’s new market organisation now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created overseas.
With the new overseas region, Maserati is reshaping the borders of its worldwide organisation. It is redistributing some of markets that were previously part of the former regions and has merged them into a completely new one, with a relevant marketing team ready to act as a gateway for partners and the dealer network in everyday activities and initiatives.
Alongside with the new head of the overseas region, Hamdy Elshantoury – who is also maintaining ad interim responsibility for MEA – Wong Yi Mui Wallace has been appointed responsible for SEAP & India markets and Marco Spadaro has taken responsibility for the East Europe and Latin American markets.
The decision to add the new overseas region was made as a result of Maserati’s commitment to serving every market, to implement focus, growth, and expanding relationships with the relevant players; the aim is to seize every opportunity and meet the differing requirements of the various business structures.
The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena, to deeply connect the new Overseas Region leadership team with central management and make the support to markets and decision-making process faster and more effective. Conversely, the market management team will remain in the region with close contacts to their countries.
Maserati CEO Davide Grasso: “We are pleased to begin the year with the announcement of a new global region and the appointment of Hamdy Elshantoury as its head. Maserati operates in more than 70 markets around the world and the creation of a fifth region confirms the intention to give our business an even more precise and specific configuration at a global level, to better cover and respond to individual market requirements, and to give each area the attention it requires to improve its development and efficiency.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
