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M&As of online advertising and marketing firms to increase in 2007, finds AdMedia survey
MUMBAI: According to a new market survey of senior agency executives by investment bank AdMedia Partners, mergers and acquisitions of online advertising and marketing firms are expected to increase in 2007.
The AdMedia Partners survey – Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms – shows that survey respondents expect: increased merger and acquisition activity by both strategic and financial buyers, with the only concern being the quantity of quality acquisition targets – creating premium valuations for such firms.
The most deal activity is expected to be in search marketing, analytics, mobile marketing and buzz/viral/guerilla marketing, closely followed by online lead generation and database marketing/CRM.
Valuation expectations for interactive marketing firms increased from 7x to 8x EBIT since last year. Valuations for marketing services firms increased from 6 to 6.5x EBIT, and valuation expectations for traditional advertising firms held at 5x EBIT.
87 per cent of survey respondents expect to approach or be approached about an acquisition in 2007, and roughly half of the respondents expect to complete one transaction as a buyer or seller.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
