Brands
Marvel Studios Guardians of the Galaxy Vol. 3 launches merchandise from multiple brands
Mumbai: Given the massive and loyal fan following of the Guardians of the Galaxy Vol. 3, multiple brands have introduced a diverse range of product offerings inspired by the franchise across categories such as apparel, accessories, toys, stationery and many more.
Max Fashion has launched a curated collection of apparel for kids and young adults to channel their inner superheroes featuring Guardians of the Galaxy Vol 3. As part of the Max Kids Festival, a wide range of Guardians of the Galaxy-inspired products will be available online and in over 450 stores throughout the country. Fans will also get a chance to experience cool photo opportunities and enjoy exciting offers including school kits inspired by Marvel.
Max Fashion deputy CEO Sumit Chandna said, “We are thrilled to announce the launch of our new collection inspired by The Guardians of the Galaxy for Kids & Teens. We are always looking for new and exciting ways to engage with our customers, and this collaboration with Marvel is the perfect opportunity to do just that. We’re excited to bring the magic of Marvel’s Guardians of the Galaxy to our customers through this collection and transform our stores for a beautiful experience.”
Souled Store, a brand for character merchandise, has created a range of apparel for youth with designs inspired by the movie. The pop culture centric brand constantly adapts to provide new products with innovative designs.
The Souled Store co-founder & director Aditya Sharma added, “We are huge fans of The Guardians of the Galaxy and we have planned a very exciting, limited edition merchandise collection to celebrate the movie release. The franchise has always performed well for us, and we are looking forward to the movie.”
As a leading brand in the online gifting category, IGP has launched a dedicated Guardians of the Galaxy Vol. 3 collection which includes stationery, home décor, keychains and more. Fans can look forward to a curated catalog inspired by the art and visuals from the movie.
Fans can also shop from a range of cool apparels from the trendy brand, Bewakoof, who have launched over 30 SKUs for men and women. The collection includes never-seen-before designs in vibrant color schemes to appeal to fans.
Disney consumer products director India Priya Nijhara said, “Marvel is a pop culture phenomenon in India and has become a lifestyle brand for the youth. On the occasion of the movie’s release, we have collaborated with like-minded brands to celebrate the fans and their love for the Guardians of the Galaxy characters and to allow them to take home a piece of their favorite character with them.”
Other than these associations, fans can also shop for official Guardians of the Galaxy merchandise from brands like Myntra, Redwolf, Pantaloons, Lifestyle Stores and Shoppers Stop.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
