Brands
Maruti Suzuki appoints AdGlobal360 (AGL) to run pan India hyperlocal marketing
Mumbai: AdGlobal360 (AGL), India’s Premier MarTech company that’s a member of Hakuhodo International, has won the mandate for managing the pan-India hyperlocal marketing of Maruti Suzuki India Limited (MSIL) – which would span across 3400+ outlets across the Country.
Maruti Suzuki pioneered and launched the hyperlocal marketing strategy in 2018 and since then, AGL, which was part of its conceptualization, has been handling dealer marketing for One Half of the India (North, East, and Central India) while the other half was managed by another agency.
In the pitch, MSIL invited and evaluated top agencies in India and AGL stood out for its outstanding deliveries as well as the proven track record of managing things at the scale it demanded.
The foundation of this superior performance was down to how AGL has employed Advanced Analytics coupled with Marketing Automation, built on the backbone of custom Technology Solutions using in-house Accelerators.
Deployed throughout Maruti Suzuki’s vast network of dealerships in multiple locations across the country, this hyperlocal marketing strategy has proved to be extremely effective in helping the OEM strengthen its digital presence, capturing the high purchase intent ‘near me’ searches, streamlining dealer lead management as well as customer journeys, and much more.
Sharing his opinion of this burgeoning partnership, Maruti Suzuki India senior executive officer, marketing & sales Shashank Srivastava commented, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30 per cent of our car sales. AdGlobal360’s are specialists in this and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations.”
Speaking on the win, AdGlobal360 CEO Rakesh Yadav said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
