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Martin Krieger appointed CEO of Studio 100 Media
MUMBAI: Studio 100 is pleased to announce the appointment of Martin Krieger as CEO of Studio 100 Media and its subsidiaries Studio 100 Film, m4e and the newly formed Studio Isar Animation (Munich / Germany). Mr Krieger will also be responsible for the global commercial business of Studio 100 International including content distribution, licensing and consumer products for the entire Studio 100 slate and some third party IPs.
Mr Krieger takes on this role after years of experience within the media and marketing industry including his excellent track record in leading the global content distribution team of Studio 100 previously where he successfully established its international YouTube business. Prior to this, he worked for The Walt Disney Company in various marketing roles and most recently was responsible for content partnerships at YouTube / Google.
Hans Bourlon, co-founder and CEO of Studio 100 Group, comments; “We are delighted to appoint Martin as CEO for Studio 100 Media, we have great faith in his ability to lead due to his already impressive accomplishments within our Studio 100 Group. I trust him to successfully steer the company during this new phase and perform an essential management role in our newly formed international leadership team.”
“Martin and I established an excellent working relationship during his time as Head of Global Distribution and I’m thrilled to be collaborating with him in our new international leadership team working on Studio 100’s global expansion,” adds Barbara Stephen, Content CEO of Studio 100 International and CEO of Flying Bark Productions.
Martin Krieger, CEO of Studio 100 Media, says, “I am grateful and honored by the trust placed in me. It makes me happy to return to Studio 100, its amazing team and to contribute to the group’s growth in this new role. My leadership will be based on fostering inclusion and diversity to further develop our strong culture. It is through diverse perspectives that we are able to meet today’s audience expectations and anticipate the market needs for tomorrow.”
The appointment of Martin Krieger follows the announcement of Barbara Stephen as Content CEO for Studio 100 International earlier this year, as the company continues to push forward with its global expansion strategy.
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Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
