Brands
MARS Cosmetics unveils its second kiosk at Pacific D21 Mall, Dwarka
Mumbai: MARS Cosmetics, an innovative cosmetic brand is delighted to unveil its latest venture with the opening of its second kiosk at, Pacific D21 Mall in Dwarka. This exciting expansion not only marks a significant milestone but also presents a distinctive opportunity for beauty enthusiasts to fully immerse themselves in the captivating universe of MARS.
This new kiosk is poised to redefine the way customers interact with the brand’s products. Its immersive design is crafted to empower shoppers, allowing them to explore and experience firsthand the diverse range of cosmetics and provide invaluable insights. The brand proudly stands as a cruelty-free and 100 per cent vegetarian brand which sets itself apart in the beauty industry with its commitment to ethical practices and high-quality ingredients. Through this launch, the brand promises to be an engaging affair with exciting promotions and surprises for its visitors.
MARS Cosmetics brand manager Muskan Jain expresses her excitement by saying, “After the successful opening of our inaugural kiosk at V3S Mall, Laxmi Nagar, in the heart of New Delhi, we are excited to extend the MARS experience to Pacific D21 Mall, Dwarka with the introduction of our second kiosk. This expansion marks a new and exhilarating opportunity for us to engage with our customers. Our dedication to establishing a beauty destination aligned with our cruelty-free and vegan beauty values remains unwavering.”
Making another substantial mark in the field of beauty and feel-good segment, this cruelty-free and 100 per cent vegetarian brand has now landed on another quick delivery format, popularly known as Zepto. Furthermore, The brand has expanded its product delivery services to encompass four key regions in India: Delhi NCR, Bangalore, Hyderabad, and Chennai. To broaden its footprint both offline and online, MARS is committed to offering customers convenient accessibility to their preferred beauty products.
Furthermore, MARS Cosmetics’ collaboration with Ferns N Petals will make your giftings more beautiful and purposeful. As part of the celebration, MARS Cosmetics introduces two exclusive boxes which include an anniversary box and a birthday box. The anniversary box will include a POCO makeup kit, a Fabulash Mascara, a color-changing lip balm, a kajal, and a Super Stay lipstick. The birthday box will include a Firefly makeup kit, mascara, a silk matte lipstick, and an HD compact powder. Launching these exclusive boxes adds an extra layer of excitement to the brand’s commitment to delivering quality beauty experiences.
Following another successful step towards the glorified year of 2023, MARS Cosmetics aims to welcome another kiosk in Gaur City and other prime locations. To enable a hands-on experience for the users and use the benefits of one-on-one assistance, the brand promises to be an engaging affair with exciting promotions and surprises for its visitors.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
