Brands
Mars Cosmetics takes love to new heights with Cloud Kiss
MUMBAI: Mars Cosmetics has taken product launches off the ground, quite literally, with the unveiling of its latest innovation, Cloud Kiss Soft Matte Lipstick. In a move that blends romance with spectacle, the beauty brand revealed the new lipstick through a sunrise hot air balloon proposal, marking a first for India’s beauty industry.
The launch played out like a dream brought to life. At dawn, a couple ascended into the sky aboard a pastel-toned hot air balloon branded with Mars, floating amid soft clouds and golden morning light. Mid-air, the proposal unfolded, with the bride-to-be receiving the Cloud Kiss lipstick as part of the moment, turning a personal milestone into a powerful brand reveal.
Designed to mirror the product’s cloud-soft formula, the campaign aimed to translate texture into emotion. The gentle glide of the balloon and the intimacy of the proposal echoed the lipstick’s promise of comfort, tenderness and effortless wear.
Mars Cosmetics marketing team, said Cloud Kiss represents more than a new addition to the brand’s portfolio. She noted that the unconventional launch reflected Mars’ focus on balancing comfort with performance, while pushing creative boundaries in how beauty stories are told.
The entire experience was captured using drones and aerial filming, creating sweeping visuals that matched the romance of the moment with a sense of polish and sophistication. These visuals will form the backbone of the brand’s upcoming promotional campaign, positioning Cloud Kiss as a lipstick that feels as memorable as its unveiling.
With this sky-high reveal, Mars Cosmetics continues to rethink how beauty launches connect with consumers, turning product introductions into moments that linger well beyond the first swipe. Cloud Kiss Soft Matte Lipstick will be available soon across Mars Cosmetics outlets in India.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
