MAM
Mars cosmetics names Anmol Sahai Mathur as vp marketing for brand push
MUMBAI: Mars is reaching for the stars in beauty. The fast-growing Indian cosmetics brand has appointed Anmol Sahai Mathur as its new vice president of marketing, signalling its intent to move from challenger to household name.
A seasoned marketer with more than a decade of experience, Mathur has built a career at the crossroads of digital storytelling, influencer partnerships and brand strategy. He has worked with platforms such as Triller and Eloelo, and most recently led digital marketing at the open network for digital commerce (ondc).
Speaking on his appointment, Mathur said, “Mars has always stood out with its bold, inclusive approach to beauty. I look forward to creating campaigns that mirror the spirit of our consumers and strengthen the brand’s position as a go-to choice across India.”
Having worked with Mars before, Mathur is no stranger to the brand’s core ethos of affordability, innovation and quality. His return, according to the company, is about deepening consumer bonds and driving digital-first growth.
Mars cosmetics, business administrator, Rishabh Sethia said, “With Anmol’s deep understanding of our brand and his digital expertise, we are confident he will lead the next phase of growth and help us connect even more meaningfully with consumers.”
In his new role, Mathur will focus on sharpening brand identity, building out Mar’s digital presence and crafting emotionally resonant campaigns under the company’s “make-up for everyone” vision.
Brands
Funskool India crosses US$40 million turnover in FY 2025-26
Toy manufacturer posts steady growth despite global headwinds.
MUMBAI: Funskool India has played its cards well turning challenges into steady growth while keeping the fun alive in the toy business. The country’s leading toy manufacturer has reported a turnover of $40 million in FY 2025-26, demonstrating resilience in a difficult global environment. The company recorded an average growth of 14 per cent over the past two years, with exports growing at a healthy 19% year-on-year.
While domestic business grew at a modest single-digit pace, Funskool saw encouraging traction in key categories such as Fundough (dough) and Handycrafts (arts & crafts).
Funskool India Ltd. CEO K.A. Shabir said, “We successfully navigated the challenges posed by US tariffs last year and continued to grow both our export and domestic businesses. Given the ongoing geopolitical situation in West Asia, we are currently working with a moderate growth outlook of 12–15 per cent, with plans to revisit our targets after Q1 once the situation stabilises.”
He highlighted strengthened partnerships with global companies including Spin Master (Canada), Moose Toys (Australia), Melissa & Doug (USA), Asmodee (France), Learning Resources (USA), and Buffalo Games (USA). The expansion of the company’s Goa plant is progressing and is expected to be completed by the end of the current financial year.
Looking ahead, Funskool expects a significant shift in domestic growth momentum for FY 2026-27, driven by new categories such as friction vehicles under the brand “BlazeTrix”, remote-control cars under “VoltRush”, and the addition of popular licences like Paw Patrol.
In an industry where playtime never stops, Funskool has shown that even in turbulent times, a smart strategy and strong partnerships can keep the business ticking along nicely. As it gears up for the next financial year, the company appears well-positioned to build on its solid foundation and bring even more joy to children worldwide.
