Brands
MARS Cosmetics launches ‘MARS Beautiverse’ at Nykaaland
Mumbai: MARS Cosmetics, a beauty brand who is known for its innovative approach is all set to make its stellar debut at the upcoming Nykaaland Festival with the launch of their theme ‘MARS Beautiverse’. The brand will be offering exclusive festive gifting hampers designed for beauty enthusiasts, which will be available exclusively at Nykaaland. The festival is set to take place from the 3 to 5 of November in Mumbai. Nykaaland is known to be India’s first beauty and lifestyle festival which will take place in Mumbai and MARS Cosmetics is all geared up to stand alongside beauty trendsetters from around the world.
Under the theme ‘MARS Beautiverse’, MARS Cosmetics aims to prove that “beauty has no limit, much like cosmos itself.” The brand has a vision of creating a beauty cosmos, a universe of beauty that not only showcases its unique products but also narrates the compelling story of its brand. At this star-studded event, attendees will have the chance to rub their shoulders with global icons from the beauty and lifestyle industry.
And to share the joy of Nykaaland with their online community, MARS is currently running an exciting social media giveaway. 10 lucky winners will get the chance to receive free Nykaaland exclusive passes with an all-access pass to the beauty extravaganza.
MARS Cosmetics brand manager Muskan Jain expresses her enthusiasm for this event by saying, “We are thrilled to be part of Nykaaland and we believe that our concept, “MARS Beautiverse” will truly captivate the hearts and minds of beauty enthusiasts. Our brand offers 100% vegan and cruelty-free makeup products and are made exclusively for the Indian audience. We’re dedicated to breaking the boundaries of beauty and are excited to showcase our unique products and engage with our loyal customers in this dynamic event.”
Apart from this, MARS Cosmetics will be gifting exclusive PR boxes which will offer an unforgettable experience for people who will be lucky enough to receive them. These boxes are meticulously crafted to embody the essence of MARS Beautiverse which in turn reflects the brand’s commitment to quality and innovation. That’s not all, the brand is set to bring an element of fun and excitement to the event with numerous games and contests that people will be able to participate in. The activities will be designed to engage and entertain while creating memorable interactions with the brand.
Nykaaland is known for being a platform that brings together beauty aficionados, brands, and influencers under one roof. With MARS Cosmetics making its debut, this festival promises to be an extraordinary celebration of the limitless beauty cosmos.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
