Ad Campaigns
Mars Chocolate India signs up Sonam Kapoor as the face of its new campaign
MUMBAI: Actor Sonam Kapoor has made a mark as the fashionista of the industry and wowed her fans with her recent performance in Khoobsurat. Her one of a kind attitude and bindaas outlook makes her one of the most popular actors of her times. With movies like Khoobsurat (2014), Bewakoofiyaan (2014), Bhaag Milkha Bhaag (2013), Raanjhanaa (2013), Players (2012) and Mausam (2011) in her kitty, she’s now all set to don a ‘chocolate star’ avatar for a new campaign by Mars Chocolate India. With a personality that celebrates style and panache and known to love chocolates, Sonam is a perfect match.
Mars Chocolate India marketing director Raghav Rekhi said, “We are thrilled to have Sonam on board. Each of our chocolate brands has a unique and distinct personality. Sonam’s vivacious personality is a perfect fit with the new chocolate brand campaign that we have signed her for. We look forward to this campaign being a big hit with the consumers and hope they enjoy watching Sonam in this new avatar.”
Commenting on the association, Sonam Kapoor said, “My love for chocolates is no secret. Mars Chocolate India makes some of my favourite chocolates. I am thrilled to be a part of one of the most exciting chocolate campaigns in India and am looking forward to a great journey ahead.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
